Our supply chain was consciously designed by our founder, Rahama Wright, after serving in the Peace Corps in 2005. Reconnecting with her West African roots led her to build a social impact business that pays our producers 5x the local minimum wage, and uplifts entire communities behind them.

The Yeleen Sourced proprietary process is what sets us apart – financial empowerment, community development, traditional processing methods, and an unwavering commitment to ethically sourced organic and natural ingredients. Yeleen Sourced allows us to deliver the most supreme shea products to our consumers in the best way possible.

Shea Yeleen, based in Washington, D.C. and owned by Rahama Wright, redefines beauty by aligning the nourishment of skin with empowerment of women across the globe. Each purchase of its handcrafted skincare products directly contributes to the empowerment of women in Ghana. Shea Yeleen pays its producers five times the local minimum wage. The company is committed to financial empowerment, community development, traditional processing methods, and ethically sourced organic and natural ingredients.

Meredith will help this company build back stronger with communications to enhance its product awareness and mission, activation, and exposure with Meredith brands across the beauty space. “Winning the Good Impressions pro-bono media and marketing award will enable Shea Yeleen to amplify our brand, build meaningful relationships with new customers, boost direct-to-consumer sales, and continue uplifting our producers in Ghana,” said Wright. “This investment in our business will have ripple effects on our suppliers creating living wage jobs and contributing to sustainability within our supply chain.”