Madhu Chocolate

Founders: Harshit Gupta & Elliott Curelop

It all started in our Austin, TX kitchen where we experimented combining flavors we love from traditional Indian cuisine with our favorite sweet treat: chocolate.

We source our cacao from the Tumaco region of Colombia, then roast, crack, winnow, grind, flavor, temper and wrap all our bars by hand striving to create the highest of quality bean-to-bar product. From the beautiful packaging inspired by Indian textiles, to the gorgeous bars themselves, Madhu chocolate is a true labor of love.

Madhu Chocolate is an Indian-inspired bean-to-bar craft chocolate maker based out of Austin, TX. Founders Harshit Gupta and Elliott Curelop started the business out of their kitchen in 2018 when Curelop decided to add Indian spice mixes to the bars he would make as a hobby. Within three years, Madhu Chocolate has grown from a small cottage food business to one of the fastest-growing chocolate-making businesses in the U.S. Named one of the best chocolates in America by FOOD & WINE Magazine, Madhu Chocolate ethically sources high quality cacao beans from Colombia. Through fair trade, it contributes to the prosperity of the farmers while helping eliminate slavery. Its production facility operates on 100 percent renewable wind energy and enacts an aggressive composting strategy in an ongoing effort to minimize its carbon footprint.

Meredith will assist Madhu Chocolate with strategies for public relations, business, and marketing, combined with content creation and multi-platform ad campaigns. “This award means so much to us because it validates the uniqueness of our business concept and the quality of our products, said Gupta. “We have put our all into developing the flavors of our products to demonstrate that amazing chocolate doesn’t have to be so Euro-centric in flavor, and it is very gratifying for us to know other people feel the same way.”